Swing3, a Swing3 Ventures LLC Company, is a business methodology that helps owners and leaders of growing businesses grow and sustain their revenue. It shows them how to connect every part of the business, decide what to do first based on where they are today, and prepare for what comes next.
Businesses rarely break inside their functions. They break at the seams between them, the handoffs no one owns. That is where the money leaks, and revenue is usually where it shows up first. The goal is more good revenue the business can carry. Not more revenue.
Three Frameworks
Integration. How well do the parts of the business work together?
Sequencing. What should happen first?
Readiness. Is the business ready to support what comes next?
They run across TOMMS, the Revenue Path.
TOMMS. The Revenue Path
Every business runs on five Functions: Technology, Operations, Management, Marketing and Sales. Together they are TOMMS, and TOMMS is the Revenue Path. Good revenue is built by working through all five, and it leaks at the seams where one Function hands work to the next. On the customer's side of the path, revenue moves through five steps: Market, Demand, Conversion, Delivery and Customer Value.
What is coming
Four books: Foundation, Revenue, People and Value. Together they cover how to run, grow and scale a business, build its team and operate it day to day, with Integration, Sequencing and Readiness running through every chapter.
Each chapter follows the same path: what you get, why it matters and how to do it. Every chapter speaks to product businesses and service businesses alike, in plain language for owners who are busy running the business.
The Swing3 portal is where the books become practical. It holds the tools that put each idea to work on your own business, and an AI Advisor who assists and guides you based on your individual business. The tools build as you move through the series and portal, so nothing asks for something the books have not taught yet.
Every week on LinkedIn
The Scaling Edge on Mondays, The Business Observation on Tuesdays and The AI Edge on Wednesdays. Each is a publication of Swing3 Ventures LLC.
STC Strategies
Build the Business Behind the Business.
STC Strategies, a Swing3 Ventures LLC Company, is the sister company to Swing3. Swing3 develops the methodology. STC Strategies applies it. STC publishes Build the Business, a publication of Swing3 Ventures LLC, every Thursday.
STC is an organizational effectiveness advisory and execution firm. STC puts the five Functions to work through TOMMS, its approach to implementing change across Technology, Operations, Management, Marketing and Sales. It helps leaders find where performance breaks down across the business, decide what to build first, and build it with their teams until it works without STC.
It works with small businesses, middle market companies and enterprise organizations.
Built by an operator. Scott K. Curry has spent twenty five years building, leading and advising businesses.